CAMPAIGN GUIDE

CAMPAIGN GUIDE

The goal of this design was to create a visually compelling and informative guide to raise awareness about opioid safety.

MOODBOARD

TOOL KIT

LOGO PROCESS

Initial Sketches

Digital Roughs

Final Logo

GUIDE PROCESS

Primary Design

This design was part of a campaign project that included both a poster and an informational guide. The original poster, which serves as the cover of the guide, features individuals of various ages and ethnicities to emphasize that opioid use can affect anyone. The cut-out elements symbolize how opioids can fragment a person's life, while the black-and-white overlay represents the emotional and psychological darkness that often accompanies addiction. The guide itself is intended to raise awareness by providing information on how to support individuals struggling with opioid use and how to recognize the signs of addiction.

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DATA SELFIE

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SAN DIEGO SAUCERY