YUJU
YUJU
The goal of this project was to design packaging for a beverage of three different flavors that appeals to a clearly defined target audience while also reflecting the brand’s identity, values, and vision.
MOODBOARD
TOOL KIT
LOGO PROCESS
Initial Sketches
Digital Roughs
Final Logo
Packaging Process
Primary Design
Final Design
The final color palette was thoughtfully curated to resonate with a target audience aged 18 to 47, with particular attention to individuals who are health-conscious or lactose intolerant. The colors were also chosen to align with the three distinct flavors offered. While the overall design remains minimalistic, its effectiveness lies in its well-considered layout, which conveys a sense of sophistication and trustworthiness.
