The final color palette was carefully selected to appeal to a target audience between the ages of 16 and 30, with a particular focus on individuals who are health-conscious or follow a vegan lifestyle. They also aim to convey a sense of vitality, freshness, and modernity, aligning with contemporary health and wellness trends. The illustration style was designed to be versatile, appealing to a broad range within the target audience. As for the typeface, it was meant to be kept elegant but bold since it was on the high end price range.